Google Ads Best Practices Checklist

Google Ads Feel Like a Gamble?

You’re Not Alone.

With all the bidding strategies, match types, and constant updates, it’s easy to blow your budget without seeing results.

That’s why we made it simple.

Our Google Ads Best Practices Checklist breaks it all down into clear, actionable steps—no jargon, no wasted clicks. You’ll learn how to:

• Set the right goals
• Target high-intent keywords
• Write ads that actually convert
• Optimize your landing pages
• Use your budget wisely
• Track what’s working (and what’s not)
• Avoid common money-wasting mistakes

If you want to get in front of the right people right now—without burning through your budget—this is where to start.