How’s Your Website Doing?
Find Out With Our Scorecard!

Your website should be your best salesperson—but is it closing deals or chasing people off?

Use this scorecard to quickly see if your site shows up, stands out, and gets results. Not sure on something? Don’t guess—mark it zero. We’ll help you fix it.

1. Design & Branding

 Does your site look modern and match your brand?

a. Modern Look & Feel - Does your site look fresh and clean, not old or cluttered?

b. Consistent Style - Are your colors, fonts, and images all on-brand and matching?

c. Image Quality - Do your images look sharp and help tell your story?

d. Mobile Design - Does your site still look great on mobile—not just work, but actually look good?

e. Secure Site (HTTPS) - Do you have the little padlock in the browser (SSL certificate)?

2. User Experience

Is your site easy to use for everyone?

a. Menu & Navigation - Can people easily find what they’re looking for?

b. Calls to Action - Do you tell people what to do next (like “Contact Us”)?

c. Accessibility - Can everyone use your site, including people with disabilities?

d. Readability - Is the text large enough, spaced out, and broken up well?

e. Broken Links - Do all the links and pages actually work?

3. Homepage Messaging

Does it clearly explain who you are & what to do?

a. Main Message - Right away, do people know what you do, who you help, and what action to take?

b. Brand Voice - Does your copy sound like a real person—not stiff or generic?

c. Social Proof - Do you show reviews, awards, case studies, or client logos?

d. Real People - Do you show your team or contact info (not just a form)?

e. Easy to Scan - Are your headlines, bullets, and short paragraphs easy to read fast?

4. Visibility

Can people find you when they search?

a. SEO Basics - Do you have the right titles, headings, and image tags so search engines know what your pages are about?  Manual audit or SEO tool (e.g., Screaming Frog, Semrush)

b. Right Keywords  - Are you using keywords people actually search for when they want your services?

c. Page Speed - How fast does your site load on phones and computers? Use https://pagespeed.web.dev/

d. Tracking & Google Setup - Are you connected to Google tools like Search Console and Analytics so you can see what’s working?

5. Conversion

Can visitors easily take the next step with you?

a. Clear Call to Action (CTA) - Is there a bold button or link telling visitors what to do—right at the top?

b. Easy to Contact - Can people easily find your phone number, form, or calendar link?

c. Form Design - Are your forms short, easy to fill out, and work on mobile?

d. Scroll/Sticky CTA - Does your CTA follow the user or pop up while scrolling?

e. Thank You Page - After someone contacts you, do they see a clear thank you message with next steps?