7 Hidden Features in Google Analytics 4 Every Marketer Should Use
Think you already know Google Analytics 4 (GA4)? Most marketers think they do, until they realize how much they’re missing. GA4 is packed with hidden … Read more
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Top 10 Must-Have Tools for Modern Digital Marketers in 2025
Are you still doing the same marketing tasks by hand—posting, emailing, tracking—day after day? You don’t have to. According to SurveyMonkey, 43% of marketers now … Read more
Zapier, Make, HubSpot, or EZCRM: Which Automation Tool Actually Saves You Time?
Picture this: a customer fills out a form on your website. You don’t get notified, the info never reaches your CRM, and the lead is … Read more
The 10 Best Marketing Automation Tools for SMBs in 2025
Running a small business means wearing too many hats. You’re the marketer, the sales team, and sometimes even IT—all in one day. The problem? You … Read more
AI vs Human-Created Content: Who Wins?
Running a business means juggling customers, making calls, and constant to-dos. The last thing you need? Staring at a blank page. AI can help with … Read more
Tom Malesic Featured in AZ Big Media: “Using Tech in Sales: 18 Creative Ways to Use Online Platforms to Your Advantage – Highlights Creative Ways to Use Technology in the Sales Process
LANCASTER, PA — October 30, 2025 — We’re thrilled to announce that Tom Malesic, Founder and CEO of EZMarketing, was recently featured in AZ Big Media … Read more
Should You Use AI to Write Your Content? Pros and Cons of AI Content Writing
Feeling overwhelmed by all the content your business needs? Blogs, emails, and social posts can pile up fast, and some days it feels impossible to … Read more
Tom Discusses the #1 Marketing Mistake (and How to Fix it) on The Shift Spotlight™ Podcast
We’re excited to share that our founder and CEO, Tom Malesic, was featured on The Shift Spotlight™, where he talked about the 25+ year journey … Read more
ChatGPT for Marketing Teams: 7 Use Cases You Can Start Today
If you’re running a marketing team, you know the feeling: too many tasks, not enough hours. Blogs, social posts, ads, emails—it never ends. The good … Read more
Prompt Engineering for Marketers: What It Is & Why It Matters
Imagine sitting down with AI and asking it to “write a blog for my landscaping business.” What you get back is just fine. Generic. Not … Read more