Digital Marketing Archives

A person using a computer with a digital representation of emerging digital marketing trends.

Preparing for the Future: Emerging Digital Marketing Trends to Watch

If you’re a small business owner, you know marketing never stands still. Social media changes, AI tools pop up, and search engines update. By 2025, … Read more

A Guide to Digital Marketing

Marketing of any kind, whether it’s called digital marketing, internet marketing, or even online marketing, is all about getting your message in front of customers and prospects. Once you’re in front of them, good marketing is about differentiating your product or service from your competitors. It’s about delivering the right message at the right time to drive a purchase.

13 Scary Advertising Statistics You Need to Know

As consumers increasingly tune out advertising, marketers are left wondering how to effectively advertise their business. Done well, paid advertising can be highly effective. Done poorly, however, advertising can be a budget drain, as these scary – but true – statistics (and infographic!) prove.

5 Advertising Myths That are Hurting Small Businesses

When it comes to digital advertising, small businesses especially often struggle with where to focus their limited advertising dollars. The debate often centers on the two giants: Google Adwords and Facebook. Let’s take a look at a few of the biggest myths about advertising on these platforms.