Why Small Business Marketing Mistakes Cost You Customers
Running a small business is hard enough—you’re juggling sales, service, operations, and finances. The last thing you need is to waste money on marketing that … Read more
Internet Marketing
Why Video Marketing is SO Important – Ask EZ
Learn simple tips to create engaging videos, overcome camera shyness, and incorporate videos into your marketing strategy effectively.
My 100% SUCCESS GUARANTEED Marketing Technique – Ask EZ
Would you like to know my secret formula to marketing success? People tell me all the time, “Tom, marketing is too hard. I don’t want to have to figure this stuff out for myself. Just tell me exactly what to do to be successful and I’ll do it.”
Coronavirus Marketing Examples & Inspiration
How are other businesses marketing and advertising during the coronavirus crisis? Here’s a ton of coronavirus marketing examples to inspire you.
Top Failed Marketing Campaigns
You might have this fantastic idea that has everyone at work talking. But when you finally launch the new digital marketing campaign to the world, you receive less-than-thrilled responses. Maybe your excitement got the better of you or no one in the company stopped to wonder how others might perceive your new campaign.
Either way, we’ve compiled a list of the top failed marketing campaigns in recent years, to show you how some of the biggest names in business today set themselves up for failure—and lessons we can learn from bad marketing.
Google’s New Algorithm: RankBrain
Google recently announced a machine learning technology called RankBrain designed to deliver the user more precise search results. There was a lot of talk recently by webmasters that thought there was an algorithm update, and then Google confirmed it to be RankBrain. According to Google, it was actually live in early 2015 and running globally for months.
The machine technology is basically an artificial intelligence algorithm that teaches itself how to learn and evolve, instead of having a human program its technology.
How to Raise Your Profits by Raising Your Profile
“The more your marketplace knows your brand, the higher your sales and profiles will be.”
That powerful message comes from David Avrin, author of the book, It’s Not Who You Know, It’s Who Knows You. His book contains a wealth of good, practical marketing strategies for small business owners. In this blog post, we’re going to cover four of David’s best common sense tips to keep your company ahead of the competition.