Designing a great logo is a little bit like coming up with the perfect recipe. All the right ingredients have to be combined with precision to make something more appealing than the ingredients on their own.
After 30 years of doing graphic design, I’ve learned that developing a recipe perfect for any business isn’t easy. But I’ve also learned that, by following some rules of thumb, the chances of designing a successful logo that communicates a brand’s identity are improved. Here’s my master list of do’s and don’ts when designing a logo.
