In mid-July, more than 1500 digital marketers and creatives gathered in Seattle to learn and network at Mozcon. Two employees from EZMarketing attended to keep up with the internet marketing trends as well as learn how we can better help our clients with our marketing strategies.
Website Design
9 Reasons Your Website Needs Better Copy
When is the last time that you looked at your website’s copy? (Think about it for a minute.)
Unfortunately, so many businesses throw content on their websites without thinking about it strategically – and what ends up happening is, the content they publish doesn’t connect with their target audience, doesn’t ask their readers to make a decision, and doesn’t generate leads or sales.
As you develop your website design, you need to take extra care that the content you’re posting delivers the right message for your brands; not just because people will be reading it, but also because Google will use that content to evaluate whether your site is unique and worthwhile enough to rank higher, or whether it’s just another of ten million websites out there that just don’t provide readers much value.
What happens to those dime-a-dozen-sites? They don’t rank. They don’t generate traffic. They don’t gather leads or sales. They end up in the dustbin of the world wide web.
How To Tell If Your Website Was Hit By Mobilegeddon
If you haven’t already heard, Google released an algorithm update in April that gives preference in mobile search rankings to sites that are mobile-friendly. If you haven’t already checked to see if your site is mobile friendly you’ll want to go to Google’s Mobile-Friendly Test page.
The report will tell you what you need to fix. In most cases if your site is not responsive or a mobile m.website.com it will say it is not mobile friendly.
What To Do After Launching Your Website
So, you started a new website design – now what? You may have paid a lot of money for it, and you want it to be seen, right? You wouldn’t buy a luxury car and never take it out of your garage, so don’t do the same with your website. You have to market your new website design after launching it to get the best results.
Deciding Between Mobile Or Responsive Design
You used to have an option as to whether your website should be mobile-friendly or not. The times have changed. Since “Mobilegeddon” came about on April 21, 2015, Google now gives preference to sites that are mobile-friendly in their mobile search results.
It only makes sense. Google wants to give their users the best experience possible. If your site doesn’t play well across mobile devices, then users will get frustrated and bounce back to the results looking for a new website. This could lose a lot of potential customers for your business.
Don’t let that happen to your website and business.
Why You Need A Website Audit
Every website design will need a health check from time to time. After years of adding new pages, links, content, images, and everything else, your site will tend to get a little unorganized. You can have broken images, links leading to nowhere, and content that is just outdated.
If you aren’t ready to do a complete website design overhaul yet and just want to fix it up, you can check out these tips to audit your website.
(And if you are considering a major website design project, check out our ultimate guide on how to design a website for your business).
Top 10 Website Mistakes You’re Making
Your website design is like your car. You need to maintain it regularly to make sure it gives you the best result. If you don’t keep up with it, it can become sluggish, and you may need to trade in for a new one years before you should have if you had performed maintenance.
By not maintaining your website design properly you could be losing visitors, leads, and sales … and not even know it. There is always room to grow with your web design, whether it’s marketing it off-page, creating more content, or keeping up with recent website design trends.
So what are some of the mistakes you’re making with your website design? … David Letterman style!
Why Responsive Web Design Is Here to Stay
One size – or website design – doesn’t fit all!
If you’re considering having your website designed to adapt its layout to multiple devices and screen sizes, then you’re on the right track. Whether you have time to kill or need quick information at a moment’s notice, responsive web design provides just the right level of adaptability for users (and potential clients) to view your website design on any device.
How To Outrank Competitors With Your Website
More and more businesses pop up online every day, adding more competition to an already flooded market. Then there are those highly authoritative websites that seem to be dominating the SERPs (search engine results pages). So how do you outrank your competition using search engine optimization and your website?
10 Issues That Affect Your Search Rankings
With Google rolling out its new Penguin 3.0 algorithm – which the company promises will be refreshed more frequently – there’s no time like the present to begin fixing the technical issues on your site that could adversely affect you in the rankings. There are many, many ranking factors Google uses to determine where your website fits in its rankings (we’ll talk about that below), but here are our top ten most important issues to fix in order to begin ranking well again.