“The more your marketplace knows your brand, the higher your sales and profiles will be.”
That powerful message comes from David Avrin, author of the book, It’s Not Who You Know, It’s Who Knows You. His book contains a wealth of good, practical marketing strategies for small business owners. In this blog post, we’re going to cover four of David’s best common sense tips to keep your company ahead of the competition.
When you have a website design you tend to forget that just like your car, it needs maintenance over time. Website errors and slow page load times can all hurt your user experience. A bad user experience can also negatively effect your organic rankings as Google looks at visitors that go to your site and bounce right away as a ranking factor.
There are 3 main website design optimizations that a lot of people, businesses, and webmasters tend to forget. So set reminders on your schedule to regularly check these 3 things on your website to make sure it is running up to speed.
One day you might be minding your own business in the office when suddenly you inelegantly trip and fumble the stacks of paper you were carrying. As the papers, file folders, and pens sail through the air, you hear a coworker jokingly announce “fail!”
Calling out “fail” has become the seemingly light-hearted way to tell someone they messed up. With the instant communication that the internet provides, people are failing more than ever. The worst part is that these fails often occur in a company’s sales copy—one of the most important parts of any website. Follow these tips and you’ll not only avoid failing, you’ll have sparkling copy to skyrocket your sales.
The huge news in all things web this week is Alphabet! Google co-founder Larry Page announced the creation of the new parent company to represent the collection of all the other companies Google has founded since its inception. Google will be the largest of the companies under the Alphabet umbrella—it is now a wholly-owned subsidiary of Alphabet. All of Google’s stock will automatically convert to shares in the Alphabet holding company (though the stock’s name will remain unchanged).
In mid-July, more than 1500 digital marketers and creatives gathered in Seattle to learn and network at Mozcon. Two employees from EZMarketing attended to keep up with the internet marketing trends as well as learn how we can better help our clients with our marketing strategies.
Blogs aren’t just for compiling your favorite top ten lists or reviewing products and services—they’re hubs of marketing savvy, designed to educate readers, gain their trust, and turn them into subscribers. It is the most affordable content marketing strategy, which if you aren’t doing for your business online, then you are falling behind your competition.
When is the last time that you looked at your website’s copy? (Think about it for a minute.)
Unfortunately, so many businesses throw content on their websites without thinking about it strategically – and what ends up happening is, the content they publish doesn’t connect with their target audience, doesn’t ask their readers to make a decision, and doesn’t generate leads or sales.
As you develop your website design, you need to take extra care that the content you’re posting delivers the right message for your brands; not just because people will be reading it, but also because Google will use that content to evaluate whether your site is unique and worthwhile enough to rank higher, or whether it’s just another of ten million websites out there that just don’t provide readers much value.
What happens to those dime-a-dozen-sites? They don’t rank. They don’t generate traffic. They don’t gather leads or sales. They end up in the dustbin of the world wide web.
Imagine going to your refrigerator and you’re out of milk. Your fridge has a
touchscreen connected to the Internet that allows you to not just put it on your shopping list, but order it to be delivered to your front door by a drone in under an hour.
It isn’t too far into the future that most of the appliances we use every day will be connected like this online. These devices, interacting together, is described as the Internet of Things (IoT).
Every online business should have some SEO strategy. If you are looking for an SEO agency to work with you should know the right questions to ask them.
If you haven’t already heard, Google released an algorithm update in April that gives preference in mobile search rankings to sites that are mobile-friendly. If you haven’t already checked to see if your site is mobile friendly you’ll want to go to Google’s Mobile-Friendly Test page.
The report will tell you what you need to fix. In most cases if your site is not responsive or a mobile m.website.com it will say it is not mobile friendly.