The ADA or Americans with Disabilities Act requires that you make your website accessible to people with disabilities. Normally I say that, and people nod and say, “of course,” and then they go, “Wait! How the heck do I make my website usable to somebody who’s blind?”
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What You Need to Know about Google Analytics 4 – Ask EZ
Q: What is happening with Google Analytics, and what should you do about it?
As you may have heard, Google is introducing a new version of analytics called Google Analytics 4. The existing version is called Universal Analytics and it’s going away. Today I’m going to cover what you need to know about Google Analytics 4 (GA4), and what it means for you.
How Do I Sell Products Online? – Ask EZ
Q: How do I sell products online?
If you want to get started with e-commerce, one of the most important steps is figuring out how to create an online store. Today I’ll go over the most popular ways to sell online, so you can decide what type of e-commerce platform is right for you. Let’s get started.
What are Examples of Good Web Design?
What does a good website design actually look like? Here are some examples of good website design based on before/after looks at our web design work.
How Often Should I Send Email Marketing? – Ask EZ
When it comes to email marketing one of the most common things I hear people worry about is: How often should I send email?
Now you’ve probably heard that the #1 reason for unsubscribing from a list is that you’re getting too many emails, but many people err on the side of sending too few emails because you’re afraid of spamming people. What’s the right email frequency for your business? To find out keep watching.
What Are the Best Marketing Strategies for Small Business? – Ask EZ
Video Transcription:
Business owners ask me all the time what sort of marketing should they be doing? Unfortunately there’s no one right answer. Every business is a little different. However we do have a go-to list of digital marketing strategies that we’ve used to generate huge results for clients again and again. To find out my top marketing strategies for small business owners keep watching.
How To Create A Social Media Calendar – Ask EZ
How do you create a social media calendar?
One of the biggest challenges with social media marketing is figuring out what to post. You probably feel like you constantly need to come up with new ideas so that you don’t run out of things to say. Then you end up posting randomly, without much planning or strategy.
When you create a social media calendar it actually makes it easier to figure out what to post and how to organize your content for posting strategically. To find out how to create a simple social media calendar for your business keep watching.
Hi, I’m Tom Malesic, founder and president of EZMarketing, and you’re watching AskEZ. This is where small business owners go to get real answers to their marketing questions.
3 Elements of a successful social Media Calendar
Think of your social media calendar like TV programming. TV stations have regular consistent programming that’s designed to appeal to their viewers. Your social media calendar should be the same.
To do that you need to look at three basic things. You need:
- Channels
- Content
- Frequency
Channels
First channels. Where are you publishing your content? Is it Facebook, Instagram, or YouTube? And how do you decide which platform is best? My rule on this is go where your customers are. Whatever social channels they use the most often that’s where you should be.
Once you know which channels you want to be on you can start planning what you want to post on each one of them. That’s where content comes in.
Content
The goal of a social media calendar is to help you post content that’s relevant and consistent. To do this think of your content as shows on a TV station. What are the recurring topics or categories that you want to talk about?
As an example, AskEZ is one of our shows where we regularly post educational videos about marketing. We also have recurring topics like announcing website launches, inspirational quotes, and promoting our marketing services.
Here are a few tips to help you fill up your content calendar.
Analyze past posts
I want you to look at what you’ve posted in the past and what worked best, and then–obviously–do more of what worked best.
>>Related Video: How to Interpret Your Social Media Reports
Take an inventory
You can also take an inventory of your content that you already have. These are things like blogs, videos, photos of your work, products, or even testimonials from happy customers. These things are great to post and even re-post so that you don’t have to keep reinventing the wheel.
Remember the Rule of Thirds
Also keep in mind the rule of thirds. Your content should be balanced among three things:
- Sharing interesting information
- Interacting and engaging with your customers
- Promoting your business, products, and services
Frequency
Lastly, your social media calendar should help you plan how frequently you’re going to post. Each channel is going to be a little different. Facebook you might want to post every day, where Linkedin you might want to post only once or twice a week.
So how often should you post? You can look up general guidelines but here’s my golden rule: post only as often as you have something relevant to say.
Yes, you want to be consistent, but you shouldn’t just be posting for the sake of posting or because someone told you that you have to post on Instagram twice a day. If you don’t have something worthwhile to say it’s a waste of your time and money to say it.
Social Media Calendar template
So to create a social media calendar think about your channels, your content, and the frequency of your post.
We have a free social media calendar template that can help you do all this. It includes calendar pages for each channel, a calendar inventory page, and even a list of topics to help you get started. Click on the link below to download it for free.
And of course if you like this video, don’t forget to like and subscribe.
What Should I Send in My Email Marketing? – Ask EZ
This Week’s Question: What should I send out in my email marketing?
How to Use Geofencing Marketing for Business – Ask EZ
How can I use geofencing marketing for my business?
If you’re not familiar with geofencing, it’s when you put a virtual perimeter around a real-world location. Now you can show ads to people on their mobile phones who have visited that location.