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The Importance Of Title Tags In SEO

What is an SEO title tag?

In basic terms, the title tag is the tag used to tell Google and users what that page is all about. It is very important in SEO marketing to have unique and relevant title tags that identify what that page is all about for users and Google’s crawlers.

In more advanced terms, the title tag is an HTML element located in the

, or top, section on each page of a website. This on-page element is a weighted factor in the SEO algorithms from Google and Bing. The title tag is shown if the website is included in the search results for a relevant search query.

5 Video Interview Throwbacks

Over the years, EZMarketing Tom Malesic has been lucky enough to interview several authors, business owners, and celebrities he has met through his travels and conferences. We dug a few out of our archive and wanted to share these expert tips with you!

The Best Content To Generate Leads

If you’ve been living under a rock in the internet marketing world over the past couple of years, or if you’re just getting started, there’s an amazing thing called content marketing that can help generate leads for your business.

It’s really nothing new, as most companies and marketing agencies have been doing it for years. But as Google changes its algorithms, content marketing has become the new norm for how to make your online marketing more effective.

Why Every Business Owner Should Self-Publish a Book

Most business owners will never write a book – period. Most feel too overwhelmed, it’s too big of a task, or it’ll take far too much of their valuable time. Some may think “I’m just not a writer!” and will never make the attempt. Yet others begin and never finish.

What these business owners are missing out on is a huge opportunity to market themselves and their businesses for literally pennies.

Why You Can Trust SEO Agencies Again

Somewhere along the way with all the Google algorithm updates SEO companies started to get a bad rep. Companies were left wondering why their $200 a month outsourced SEO service wasn’t getting them to the top of first page in Google in the first month, or why their hard spent money left them with a Google penalty.

If you are looking for an SEO company and don’t want to get burned

Small Business Marketing Predictions For 2015

It seems that at the end of the year small businesses like to take a look at what worked over the past year, what didn’t, and what they should be doing differently. As we look back on 2014, here’s my guess on the top small business marketing predictions for the New Year.

Your Brand Is More Than A Logo

Today, buyers of a business’s products and services are searching for the authentic. That’s why it’s critical that the products and services a business provides are consistent with its image.

“Image” in today’s culture is generally only important when it is steeped in reality. In other words, people are far more inclined to do business with an organization when they’re certain that “what you see is what you get.” The age of hype is over! Say what you are. Be what you are. And be very sure there is tight correlation between the two.

What To Do (& Not Do) With Your Email Marketing

The dos and don’ts of email marketing

Email marketing is probably one of the best forms of inbound marketing out there, and it has a proven track record. First, you need to build up your email list by generating leads with your website. You should offer resourceful content or incentives for people to sign up for your newsletter or to receive timely special promotions and discounts. Here are the best practices you can follow for email marketing success.

How To Remove Semalt From Google Analytics

We have been receiving notices from clients about a website called Semalt.com showing up in Referral Traffic for their website within Google Analytics. This is not something that we created, rather it’s a third-party bot similar to what Google or Bing has that crawls the internet looking for information. It appears to be an SEO software company located in the Ukraine.

All of the visits from Semalt are listed as “New” and the bounce rates are 100%. When reviewing your monthly traffic, this definitely can skew your data and cause inaccurate statistics.

Since these visits have started to increase, we’ve found a few ways to remove Semalt: