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The Do’s and Don’ts of Logo Design

Designing a great logo is a little bit like coming up with the perfect recipe. All the right ingredients have to be combined with precision to make something more appealing than the ingredients on their own.

After 30 years of doing graphic design, I’ve learned that developing a recipe perfect for any business isn’t easy. But I’ve also learned that, by following some rules of thumb, the chances of designing a successful logo that communicates a brand’s identity are improved. Here’s my master list of do’s and don’ts when designing a logo.

3 Reasons to Claim Your Directory Listings

Every business should be listed in business directory listings so that customers can easily find you. It also helps give the search engines information about your business.

The problem is that most businesses don’t claim their listings and update them with the correct and current information.

That’s a big issue when customers and search engines are trying to find information about you. So here’s some useful information on what these directory listings are and why you should update yours.

5 Creative Content Ideas For The Non-Writer

We’ve all heard the phrase “content is king” when it comes to website copy. You’ve probably read more than your share of articles that recommend adding more content to your website to enhance your brand, improve your search engine visibility, and increase your sales.

But you’ve been busy and haven’t gotten around to it just yet, or aren’t sure where to begin.

After all, you’re not a writer and the idea of creating an outline (or doing any “real” writing) makes you break out in hives.

If any of this sounds like you, you’re in the right place. Here are some great ways to add content to your site that require only minimal writing capabilities. Many of them can be implemented quickly too, so you can get started right away and gradually add to your site’s content over time.

Why Responsive Web Design Is Here to Stay

One size – or website design – doesn’t fit all!

If you’re considering having your website designed to adapt its layout to multiple devices and screen sizes, then you’re on the right track. Whether you have time to kill or need quick information at a moment’s notice, responsive web design provides just the right level of adaptability for users (and potential clients) to view your website design on any device.

7 Marketing Myths To Avoid

Every type of business has “rules of thumb” to operate by – often rules that are taken for granted. Sometimes it’s important to question those rules to determine what you should adhere to, and what may in fact end up being myths. Let’s try and conquer the top marketing myths to avoid, and look at some key takeaways.

How To Outrank Competitors With Your Website

More and more businesses pop up online every day, adding more competition to an already flooded market. Then there are those highly authoritative websites that seem to be dominating the SERPs (search engine results pages). So how do you outrank your competition using search engine optimization and your website?

The Many Unique Benefits of Direct Mail

In the digital age, some feel that direct mail campaigns are a thing of the past. This couldn’t be further from the truth. Direct mail has the ability to put something tangible and meaningful into the hands of customers and prospects. It’s a great way to keep them on top of your company’s latest news and promotions, and gives you the opportunity to offer tips and advice as added value.

10 Reasons You Should Hire a Design Professional

With the abundance of popular website development tools, one might wonder, “Why should I hire a professional web designer when I can do it myself?”

The answer is easy! Would you ask your Uncle Paul, a professional landscaper, to come service your broken furnace? Chances are that you’ll call the local HVAC company to help with your problem. If you want to represent your own business in a professional way (which most business owners certainly do) then you’ll want a professional web designer with knowledge of how to capture your target audience properly along with qualified skills.

10 Issues That Affect Your Search Rankings

With Google rolling out its new Penguin 3.0 algorithm – which the company promises will be refreshed more frequently – there’s no time like the present to begin fixing the technical issues on your site that could adversely affect you in the rankings. There are many, many ranking factors Google uses to determine where your website fits in its rankings (we’ll talk about that below), but here are our top ten most important issues to fix in order to begin ranking well again.