I have been extremely fortunate in my career to have met some amazing business owners and leaders. This past week, I attended a conference where I heard Dr. Nido Qubein speak. He is the President of High Point University, serves on the board for BB&T, and has built many businesses throughout his career.
Blog
Top Failed Marketing Campaigns
You might have this fantastic idea that has everyone at work talking. But when you finally launch the new digital marketing campaign to the world, you receive less-than-thrilled responses. Maybe your excitement got the better of you or no one in the company stopped to wonder how others might perceive your new campaign.
Either way, we’ve compiled a list of the top failed marketing campaigns in recent years, to show you how some of the biggest names in business today set themselves up for failure—and lessons we can learn from bad marketing.
What’s the Worst Holiday Gift You’ve Ever Gotten?
Ahh, the holidays. The most wonderful time of the year, filled with friends, family, and of course – gifts. But along with the joys of gift-giving come the occasional laughs, disappointments, and raised eyebrows when you find yourself on the receiving end of a bad gift.
In celebration of the holidays, we asked our team about the worst holiday gifts they’d ever received. We hope these stories give you a good laugh!
6 Steps to Build a Successful Marketing Plan (with Template)
Starting with a marketing plan is one of the best ways to set your business up for success and make sure you’re investing your marketing dollars wisely. Whether you’re revising your marketing strategy or building a new one, use our handy template to help get you started!
How to Create a Google My Business Website
Your Google My Business listing is one of the best features available to you to help increase your presence in local search, and it gives you the ability to control how Google presents your business’s information. In the 3rd video of our series, learn about Google’s little-known Websites tool and how to use it to achieve the best results.
How to Optimize Your Google My Business Listing
Your Google My Business listing is one of the best ways to boost your presence in local search and control how Google displays your business’s information. Learn about key features of your GMB profile and how to optimize your Google My Business listing for best results!
13 Scary Advertising Statistics You Need to Know
As consumers increasingly tune out advertising, marketers are left wondering how to effectively advertise their business. Done well, paid advertising can be highly effective. Done poorly, however, advertising can be a budget drain, as these scary – but true – statistics (and infographic!) prove.
How to Follow Up with Your Expo Contacts the Right Way
You probably met a lot of great people at the Lancaster Business Expo last week (that is, as long as you weren’t just hanging out eating that delicious Smokehouse BBQ – not that we could blame you). Now you’re facing a mountain of business cards and wondering what to do next.
Why You Need to Optimize Your Google My Business Listing
Google My Business (GMB) is one of the most powerful ways for local businesses to promote themselves and get found online. Unfortunately, too many businesses aren’t taking advantage of all that Google’s free tool has to offer.
EZMarketing is Giving Away $1,000!
YES, you read that right. We are giving away $1,000!
Our Referral Contest is back, and I’m happy to put money in your pocket. Here’s how it works: